Publication Planning

A Smaller Publication Plan

• MedVal recognizes the importance of partnering to achieve strategic and clinical goals in professional publication planning
• MedVal was asked to assume publication management for a mature branded product with minimal new clinical data, diminishing exposure, and a poor recent record of success with publications
• By applying best practices in professional publication planning and medical writing, we achieved greater efficiency and publications were more relevant to the clinical interests of the audiences.
• Substantial author contribution prior to outline development
• Established objectives for each abstract/poster or publication
• Identification of appropriate audiences and journals at the outline stage, prior to preparation of manuscript draft
• Pooling of data from multiple studies resulted in subset analyses of specific interest to diverse clinical audiences
• Small, investigator-initiated studies advanced clinical knowledge of product among relevant practitioner specialties
• Implemented metrics for tracking success of overall publication plan
• Over the past 2½ years, we have achieved high acceptance rates by following publication best practices and ensuring scientific accuracy and clinical relevance of publications

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